Our mission & vision
Hoofdman Roodzant believes in a short, demand-driven supply chain. We work closely with our reliable network of growers and exporters to ensure everything we sell is fresh and available on a daily basis. By supplying strictly according to client demand, we deliver the right products, at the right moment and with consistent quality.
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“Committed to freshness, exclusive brands, and fast service for over 30 years"
History
Hoofdman Roodzant is known as one of the leading exporters of fruit and vegetables to Eastern Europe. Originally founded as a family-run business in the late 1970s, the company began exporting to these markets in the early 1990s and grew into one of the major players in our markets.
Over the years, the market has faced many challenges and changes. While others left, Hoofdman Roodzant persevered. Thanks to deep market knowledge and long-standing experience, we are able to create value for producers worldwide and position ourselves as a reliable market specialist in a complex trading environment.
Since 2026, the commercial activities of Freshpride have been integrated into Hoofdman Roodzant. This brings the specialist expertise and established presence of Freshpride in Asia and the Middle East into our group, extending our reach to these markets and further strengthening our position as an international market specialist.
"Expert knowledge behind every product we deliver"
Part of Fruitful Ventures
Since 2008, Hoofdman Roodzant has been part of Fruitful Ventures.
Based in Barendrecht, The Netherlands, we are part of a group of companies dedicated to making the entire fruit supply chain smarter and more efficient. As part of Fruitful Ventures we benefit from a strong international network and shared expertise in Marketing, HR, Finance, and IT; providing a solid foundation for sustainable growth.
